Lately, I've been following a video course from Inbound Marketing University. So far, I would say that I know most of this stuff. That's not to say this is not good material. It's just that I've been living, breathing, eating, and sleeping Internet marketing for the past three plus years. I agree with most of what they say, although sometimes some of the emphasis is not what I would stress.
I'll give you a case in point.
Check out Graco's Corporate Blog, here.
I'm probably wrong about this. I'm quite sure Graco's done a ton of analysis of their market. But there's one thing that strikes me about this blog. It's all female! Look I'm a guy, so I know that would jump out at me. But this blog is nothing but females.
Okay, so you're saying, but Graco sells strollers, that's a "female" thing, right? Sure, but as a father of twins, you can bet I've spent countless hours happily pushing a stroller!
Where I live, in downtown Atlanta, for instance, I constantly see Dads proudly pushing strollers! Not only that, but when we bought our stroller, you can bet I put in my two cents about how it was made. Was it strong enough to carry my two kids in it? Would it last? You know, Dads look at things differently from Moms. So, frankly, If I were Graco, I would include a little more of the male point of view.
Just a thought.
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