I know a lot of companies are struggling with social media. They just can't get their hands around how incredibly efficient and fast the Internet is. Well, let me rephrase that. It's not just the Internet, but mobile media as well. Stories like this one can cause a great deal of damage to a company. Check out this story about Home Depot, here. It's about a guy who heard a Home Depot employee call his wife a vulgar name.
Used to be that an employee like that would have caused some damage to the company's reputation. Let's say the couple tells everyone at church. Let's say they tell, oh, 100 people. According to the blogger, above, his story has been linked to not a few times. That story is not just speech. It's not ephemeral like that. It's on the net, and it's going to stay there for a long, long time. Can you imagine how much damage something like that, or a few items like that can do to a business like Home Depot?
If you own or work in a business, and you're interested in how your customers, investors, and everyone else view your business, then you're going to have to learn to manage social media like blogs.
Bottom line: that's why you need folks like me. Folks who know how to use social media to the advantage of a business!
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