Okay, I'm back on the Inbound Marketing thing. I really like the material in this series, to access it, click here. Again, I've got an issue with this. So, I would like to talk about one of the "sticking points" that I have with this material. If you're thinking about doing this course, don't think I'm saying this material is not good. It is. What I'm doing is being picky. I guess that comes with experience! :)
So, here goes.
In one of the videos one of the presenters said that when writing a blog post, you don't really have to worry about keywords. Well, yeah...and no!
Here's the deal.
The blogs that these folks focused on were blogs for companies like Graco, Best Western, etc. In other words, corporations that have been around for quite a while.
Bottom line, here, is these companies don't really have to worry about traffic! People were looking for these guys online before they even had a decent online presence.
But what if you're a new business? Or you're a medium sized business without a really strong online presence?
You better pay attention to keywords in this case? As a matter of fact, if you pay attention to SEO (search engine optimization), you can compete with businesses 100x your size. That's the power of the Internet! It's a level playing field. Well not exactly level if you have someone (like me) in your corner who really understands SEO.
So, keyword analysis is not dead! Not by a long shot! It's basically David's slingshot to Goliath's sword.
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