First off, I think I'm going to actually write this up as a guide, so stay tuned. There's a lot to say about social media. If you haven't already done so, read my article about Ben & Jerry's dropping email marketing in favor of only using social media to interface with their customers online.
Using social media is easy for a company like Ben & Jerry's. All they have to do is hire someone...like me ;). But what if you're a small or even a medium-sized business? Do you really want to run your business and deal with Facebook, Twitter, your blog (I hope you have one), checking your buzz with Google News and Google Alerts, etc, etc, etc? I don't think so. If I didn't do this stuff for a vocation, I'm sure that I wouldn't spend nearly as much time as I do online--I wouldn't have the time.
So, what do you do if you recognize the value of social media? Well, you could just keep on writing those checks to the Yellow Pages, but we all know how much that's doing for you. Or...you could hire a social media manager. Someone like me who lives, eats, and breathes this stuff.
Interested in finding out more? Just leave me a comment and we'll set up something.
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